The Future of Self Heating Cans
An OnLine International Survey

Cans fitted with chemicals that may be activated to start an exothermic reaction that heats the contents, have been a welcome innovation in an industry that was 'dormant' for years. This innovation is used by commuters, travelers, as a practical way to consume a hot beverage, or a hearty soup. Designers now wonder, if this innovation will mark a trend to evolve the old can into a fully contained meal. Some envision a multi-compartment package, each with its own individual heating feature, so it can be heated up exactly when needed. Is that the future of pre-packaged food, or is it an overshoot?

The BiPSA Company is conducting this international survey on behalf of its client, a food company. All participants will receive the results of this private survey.

Reference:

2. BiPSA: From Controversy to Consensus

BiPSA Response Form

Scenario in Question:

By 2011 the Self-Heating Can will develop into a fully-contained meal package, with compartments for appetizers, main course, soup, and dissert -- each self-heated on time for consumption, and utnesils to boot.

Please Vote:

The above described scenario is more likely
TO HAPPEN ...... NOT TO HAPPEN

The above described scenario is
HIGHLY LIKELY ...... HIGHLY UNLIKELY
NONE OF THE ABOVE

The above described scenario is
VIRTUALLY CERTAIN ...... LIKELY
VIRTUALLY IMPOSSIBLE ... UNLIKELY
NONE OF THE ABOVE

Instructions: (1) State your opinion about the scenario in question by clicking on the appropriate answers in the three selection options. (2) Please fill in the identification section below, and also describe your relevant qualifications. (3) When you are done, click on the "Send to BiPSA Processing Center" icon and your vote will be sent and integrated into the summary response. You will receive an electronic acknowledgement of your vote.

comments:

Identification: Please identify yourself and leave your contact information,

Select: First Name: Last Name: eMail:
Contact Information: ...

Qualifications:
  • My Education/Insight in Marketing Food Products is:

  • My Education/Insight in Product Design is:

  • My Education/Insight in Public Behavior is:
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